Marketing Leader · Calgary, Canada

Marketing that
builds brands &
drives growth.

7+ years of international marketing experience across Canada, Singapore, Europe, and India. Strategic thinking with hands-on execution, from go-to-market planning and e-commerce growth to campaign delivery and brand building.

Get in touch See my work
Jyoti Bhardwaj
7+
Years experience
5
Countries lived & worked
Brand Strategy  ·  E-Commerce  ·  B2B & B2C

About me

Strategy-first.
Execution always.

I'm a marketing leader with a global perspective, having built brands and scaled businesses across India, Singapore, France, the UK, and Canada. I thrive at the intersection of big-picture strategy and hands-on execution.

I do my best work when I can own things end-to-end, from the brief to the results. Whether it's identifying an unconventional channel that outperforms, pivoting a GTM strategy under pressure, building automations that grow revenue, or creating campaign visuals myself in Canva or Procreate.

I've worked closely with founders, CEOs, and exec teams in lean, fast-paced environments as well as managing multi-client portfolios at agency level. I adapt quickly, collaborate well, and keep marketing tied to business goals.

Core expertise

Growth MarketingBrand Strategy E-CommerceShopify Demand GenerationLifecycle Marketing Go-to-MarketTeam Leadership CRM & AutomationB2B & B2C Paid Social & Google AdsGraphic Design Events & Trade ShowsPerformance Analytics
Based inCalgary, AB, Canada
LanguagesEnglish · Hindi · Punjabi · French
Email
LinkedInlinkedin.com/in/jyoti97
Websitebyjyoti.com
Available forFull-time · Freelance · Consulting

Experience

Where I've built things.

Oct 2024 to Present
Marketing Services Manager
HSS Enterprises · Calgary, Canada
  • Primary embedded marketing partner for B2B clients, owning end-to-end strategy, execution, and performance tracking across digital, events, PR, and advertising.
  • Act as strategic advisor to senior stakeholders on brand positioning and campaign direction.
  • Managed Roofmart's national NES event: vendor comms, attendee messaging, agenda web pages, and all physical collateral.
  • Coordinate social media, design teams, and external vendors to maintain brand consistency across all touchpoints.
HubSpotLythoAsanaTrelloGoogle AnalyticsCanva
Jan 2026 to Mar 2026
Marketing Strategist and Co-Founder
Scalor Studio · Calgary, Canada
  • Co-founded a marketing consultancy helping SMBs grow through integrated digital strategies.
  • Services spanned website development, SEO, social media, content strategy, and paid advertising.
  • Built go-to-market packages tailored to startups and businesses entering new markets.
WordPressGoogle My BusinessMeta AdsGoogle AdsSEOCanvaGoogle AnalyticsHootsuite
Oct 2024 to Jan 2025
Graphic Designer
Unison for Generations 50+ · Calgary, Canada
  • Delivered graphic design support on a contract basis, producing visual assets for marketing and communications campaigns.
  • Created design materials aligned with brand guidelines for a non-profit serving older adults.
CanvaAdobe PhotoshopAdobe Illustrator
Dec 2022 to Mar 2024
Marketing Team Lead
ThinkTech Software Inc. · Calgary, Canada
  • Led and mentored a team of five marketers across planning, execution, and performance management.
  • Drove a 20% increase in customer engagement through targeted lifecycle and communication strategies.
  • Identified radio as an unconventional but high-performing channel for CDAP lead generation among small business owners, outperforming digital benchmarks.
  • Leveraged AI tools for content creation, campaign ideation, and marketing efficiency at scale.
  • Owned quarterly marketing roadmaps aligned with business growth and customer acquisition goals.
HubSpotMarketoHootsuiteGoogle AnalyticsTableau
May 2022 to Sep 2022
Digital Marketing Specialist
OVHcloud · Singapore
  • Designed and optimized automated customer journeys across APAC, improving user engagement by 18%.
  • Led A/B testing and conversion rate optimization across key campaign touchpoints.
  • Collaborated with regional analytics teams to refine strategy based on performance data.
Piano AnalyticsMix CommanderSelligentSimilar Web
Oct 2019 to May 2022
E-Commerce Product Marketing Manager
Pop Up Wine · Singapore
  • Drove 30% growth in online sales through growth marketing, customer segmentation, and lifecycle automation.
  • Led COVID pivot: launched on RedMart and Foodpanda, built one-hour delivery, coordinated 3PL logistics, and onboarded and trained drivers.
  • Owned full Shopify store management including products, inventory, app integrations, landing pages via PageFly, and analytics reporting.
  • Built loyalty, referral, gifting, and retention programs that improved repeat purchase rates and customer lifetime value.
  • Created all campaign creative including social graphics, EDM designs, and promotional assets using Canva and Photoshop.
  • Ran paid Meta and Google campaigns, managed full social media calendar, and owned Klaviyo email flows, segments, and automations.
  • Owned customer-facing winemaker tasting events end-to-end, from logistics to marketing promotions.
ShopifyKlaviyoMailchimpPageFlyMeta AdsGoogle AdsSMSbumpIntercomZapierCanvaPhotoshop
May 2019 to Oct 2019
Brand Marketing Intern
Adidas · Gurugram, India
  • Supported brand campaigns and product launches across cross-functional teams.
  • Assisted with market research, campaign coordination, and brand activation initiatives.
Jun 2016 to Jul 2018
Marketing Coordinator
Lakhani Footwear Pvt Ltd · India
  • Coordinated marketing for retail and distribution channels including brand promotions, trade initiatives, and on-ground activations.

Selected work

Stories behind the numbers.

01
SaaS · B2B · Unconventional Channels

The radio campaign nobody expected to work

At ThinkTech, we were running the usual digital playbook for CDAP lead generation. Our audience was small business owners, not digital natives. I proposed radio as a local awareness channel. We ran a targeted campaign, tracked inbound leads, and it outperformed our digital benchmarks. The lesson: stay open to what actually performs, even if it's not the obvious channel.

20%
lift in customer engagement
02
E-Commerce · Retention · Shopify

Building a retention engine that ran itself

At Pop Up Wine, I owned the entire retention and lifecycle stack on Shopify. I built automated Klaviyo flows for repeat purchases, loyalty milestones, referrals, and gifting, layered with live chat and improved digital touchpoints. Those automations became a core revenue engine, directly contributing to 30% growth in online sales and improved customer lifetime value.

30%
increase in online sales
03
Go-to-Market · COVID Pivot · Operations

Rebuilding a business model in a week

Pop Up Wine launched a new in-person concept, then COVID hit one week later. I led the pivot: launched on RedMart and Foodpanda, built one-hour delivery by coordinating with 3PL software, onboarded drivers, and rebuilt all messaging across email and social. Fast decisions, cross-functional alignment, marketing tied tightly to operations.

3
new platforms launched in weeks
04
B2B · Events · Multi-Client

End-to-end event ownership at national scale

At HSS, I managed vendor communication, attendee messaging, agenda web pages, and physical collateral for Roofmart's national NES event. Simultaneously I support multiple B2B clients across digital, PR, events, and advertising as an embedded marketing lead who owns strategy right through to execution.

5+
clients managed simultaneously

Skills

What I bring to the table.

Strategy and Leadership
  • Marketing Strategy and Planning
  • Growth Marketing
  • Brand Positioning
  • Demand Generation
  • Go-to-Market Strategy
  • Team Leadership (5 direct reports)
  • Budget Management
  • Stakeholder Management
E-Commerce and Digital
  • Shopify (full store management)
  • Email Marketing and Automation
  • Multi-channel Campaign Management
  • Paid Social (Meta, Google, Twitter)
  • Landing Page Optimization (PageFly)
  • SEO and Content Strategy
  • Loyalty and Referral Programs
  • A/B Testing and CRO
CRM and Automation
  • HubSpot
  • Klaviyo
  • Marketo
  • Mailchimp
  • Selligent
  • Intercom
  • Zapier
  • SMSbump
Design and Creative
  • Canva (Expert)
  • Procreate (Advanced)
  • Adobe Photoshop (Intermediate)
  • Adobe Illustrator
  • Figma (UI/UX)
  • Social media graphics
  • EDM and campaign design
  • Brand asset creation
Analytics and Reporting
  • Google Analytics (GA4)
  • Tableau
  • Shopify Analytics
  • Piano Analytics
  • Similar Web
  • Custom Excel Reporting
  • ROI and Campaign Reporting
AI and Modern Tools
  • AI-assisted content creation
  • Prompt engineering for marketing
  • AI for campaign ideation and copy
  • Marketing automation with AI
  • AI image and design tools
  • Data-driven decision making

Tools and Platforms

My full tech stack.

CRM and Email
HubSpotKlaviyoMarketoMailchimpSelligentSMSbumpIntercom
E-Commerce
ShopifyPageFlyGoogle Merchant CenterPrisyncDEAR InventoryRise.aiTalkableVajro AppMagentoWordPress
Analytics
Google AnalyticsTableauPiano AnalyticsSimilar WebMix CommanderShopify Analytics
Social and Ads
Meta Ads ManagerGoogle AdsHootsuiteSprout SocialCreator Studio
Design
CanvaProcreateAdobe PhotoshopAdobe IllustratorFigma
Project Mgmt
AsanaTrelloLythoClickUpJIRAZapier
Logistics
GetSwiftShipDayZeoAnchanto3PL systems

Education

Built on a global foundation.

MSc
KEDGE Business School
Marketing and Brand Management
France · 2019
MSc
Nottingham Business School
International Business
United Kingdom · 2019
BCom
Maharishi Dayanand University
Business and Commerce
India · 2018

Certifications

Always learning.

Fundamentals of Marketing Strategy · University of London Brand Management: Aligning Business, Brand and Behaviour Fundamentals of Digital Marketing · Google Google Ads Search · Google Google Analytics · Google Social Media Marketing · HubSpot Digital Marketing · Digital Vidya Project Management · LinkedIn Business Communication · British Council Negotiation Skills · LinkedIn Figma UI/UX · Udemy Microsoft Excel

Let's connect

Ready when you are.

Whether you're looking for a marketing leader, a strategic partner, or someone to run your next campaign, I'd love to chat.

Send an email LinkedIn